With a Master degree in Communications and New Media by Faculdade de Belas Artes de Lisboa, she was a communication designer and head of communication at Instituto Piaget. She conceived and developed campaigns for corporate communication, events and promotion of education services and editorial products. Adriana also performed management roles in purchasing, corporate identity development and communication plan supervision, both at a national and an international level. Currently, she leads BlueShift Design, the first creative agency focused on hospitality and food & beverage outlets. She also steers the Creative Services Achievement Center at BlueShift.