Client was a leading Portuguese construction group with strong international presence. BlueShift was hired to design a strategy for entry and growth in the tourism industry.
A market study was performed, emerging consumer trends outlined, and the target market was defined for a new brand to be developed. The team created and detailed a brand portfolio consisting of four different products, all directed at the same target, but with distinctive characteristics. Each product was structured on a “blue ocean” perspective, by combining factors in a way that is unique in the market, assuring a high degree of innovation and disruption.
Finally, BlueShift evaluated the potential of an existing portfolio of greenfield assets and buildings for implementation of the designed products, and outlined strategic guidelines and objectives for the new business area on a ten-year perspective.

BlueShift was hired by an international financial group, owner of a hospitality chain with ten properties in Portugal, to perform an audit of the Revenue Management practice and recommend a model for the future.
Analysis covered the whole Revenue system, including not only the Revenue department, but also key interfaces with Marketing, Sales, Operations and General Manager.
An evaluation matrix, structured in three sub-processes and a total of 24 steps was used to score the starting point, the target and the existing gap for each of 87 items.
A comparative analysis was also performed for four alternative management models, using qualitative and quantitative criteria, and resulting on a final recommendation on the model to implement.
In the end of the project BlueShift was invited to manage the areas of Revenue, Marketing and Sales, in close co-operation with the Director of Operations.

Client was an equity fund owning a sizable plot o land with an excellent location and exceptional nature integration. The project team was interdisciplinary, integrating, in close co-operation, three sub-groups of specialists in architecture, landscaping and environment, and tourism, BlueShift being in charge of the latter.
BlueShift created an innovative hospitality concept with a very premium positioning, with multiple differentiation levers in terms of room experience, gastronomy, leisure, wellness and nature immersion. Project included detailed definition of compound’s operational model, development of business plan and economic feasibility study.

Client was one of the major players in the Portuguese wine industry, with a strong internal and international footprint.
Final output of the project was a comprehensive Strategic Plan for the wine tourism division, including definition of the division’s Mission, Vision, Strategy, Objectives, Implementation Plan and 10-year Business Plan. Scope of analysis covered Visiting Centers, F&B Concepts, Hospitality and Leisure.
Filed work included a market study, benchmarking, international case-studies, appraisal of client and competitor operations and workshops with Client top management team for brainstorming, proposal validation and decision making.